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Sustainable packaging

In 2002, the SEM Group, aware of environmental issues and convinced that the environmentally sustainable revolution should start with popular consumer products, launched the first bottle dedicated to the automatic distributor market in 500 ml PET, designed for all types of automatic distributors.
 
In 2010, the SEM Group strengthened its environmental sustainability policy by creating the lightest 1500 ml PET bottle in Italy, at just 24.8 grams, marketing it, from the end of 2010, in all the Coop supermarkets with which the Group operates.
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